(image – https://flic.kr/p/aFuQYt)
I often make this point in talks on digital scholarship, but don’t think I’ve done it in a blog sized chunk before. There is an interesting relationship between social media and open access. As you develop an online identity as an academic, so the role of social media (twitter, blogs, academia.edu – whatever is your preferred mix) takes on a more central role in your activity. So it is natural that you use these to disseminate research findings and publications. And this is where the relationship with open access comes in. If you want to disseminate your recent article via your carefully cultivated online network, then it is anathema to share a link that then asks the user to “pay $40 to access this article”. As I like to quip in my presentations, in social media terms you may as well go and bury your article in your back garden for all the access it means in this network.
There are a set of cultural assumptions that are associated with social networks, one of which is that content can be freely accessed and easily shared. Now, you can argue about the economics of this, and whether content should be free, but those are the assumptions that come with this culture, so you either accept them or go elsewhere.
So if you want to utilise social networks as part of your academic practice, then it really puts an emphasis on you to publish open access. Whether this is self-archived or gold route published isn’t that relevant – it needs to be accessible, now, and by everyone. If we assume that social networks aren’t going away and are going to become more and more pervasive as part of academic practice, then this becomes a strong, almost irresistible driver for open access. No wonder publishers are scared.
I also wonder if there are two distinct cultures developing in academia here – those who use social media might have a different set of publications they regard as core compared to others who are using library driven systems, for example.