Long tail
- broadcast, conference, content, digital scholarship, higher ed, Long tail, Open content, Presentation, web 2.0
Academic output as collateral damage
Yesterday I gave a talk at the Learning on Screen conference, which was hosted at the OU, with the title of 'Academic output as collateral damage.' The talk arose from two recent events: the first was the public engagement day at the OU, which I felt was a bit old media and didn't really address the idea of academics producing digital outputs as part of their everyday practice. Jonathan Sanderson commented on 'public engagement as collateral damage', which was too good a phrase not to pinch. The second was the slidecast I produced for George Siemens and Dave Cormier's course, which both explored these issues a bit more and was…
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Is public engagement an old media concept?
"In many ways the Roman Forum was a bit like a Lady Gaga concert…" The OU hosted an event today, in collaboration with the BBC and the National Co-ordinating Centre for Public Engagement called 'Engaging citizens: media, research and the public'. It was an interesting day with presentations from the excellent Mary Beard, the BBC's Martin Davidson and Tristram Hunt from Queen Mary's. All the speakers were engaging and talked about the relationship between academics and media and some of the tensions and benefits collaboration brought. In the panel session the issue of public engagement and particularly reach came up, and how could we get to 'non-BBC' audiences. Mary Beard gave…
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My final offer is this: nothing
Recently I wanted to use a Creative Commons image in a project which was a bit blurry as to whether it constituted commercial use or not, so I contacted the owner and asked them as they had specified non-commercial. They asked for payment (which is of course their right), but I didn't have a budget so I declined and found an alternative image. Similarly I was looking for an image of a bee a while ago for a school project for my daughter and found a nice one, but they wanted $200. After I had stopped laughing I went and found a free alternative. And this is the problem…
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Connections are more meaningful in the long tail
I can’t remember if Chris Anderson made this point, but it came home to me the other day. When you are operating with blockbusters then the connections you make are pretty meaningless since these artists or products have become a commodity, there is very little chance of overlap with other tastes. Let’s take an example of music – I don’t really listen to a lot of hip hop/rap (hey, I’m a Smiths fan, what do you expect?) but I like a bit of Kanye West. However, looking up Kanye on iTunes is not really going to find me artists who are similar to him – it wouldn’t be a good…
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New university model
I was at a meeting yesterday hosted by the OU which was exploring new models for the OU, and by implication higher education in general. There were some big hitters there including Stephen Heppell, Stowe Boyd, Jamais Cascio and Stuart Sim. The resulting suggestion was a social space, with the emphasis on helping others to learn. Such a space is populated by remixable, flexible content and also by learning narratives that guide learners and a range of social connections such as mentors, peers, experts, etc. None of this is particularly surprising given the people there – the solution wasn’t going to be a physical campus with lectures now was it.…
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My Amazon ranking – whipped by the long tail
Looking at your books ranking in Amazon can be a mildly obsessive pastime, like checking your Technorati rating (465,937 since you ask). In Amazon yesterday I had risen to the giddy heights of 9,432. To put that in context Harry Potter and the Half Blood Prince is 97, Moby Dick is 1,428 and Perec’s Life A User Manual is 639,483. But before I could purchase the yacht, it seems my fantasies of retirement were scuppered by the long tail. Sales fall off very quickly after the first 1000 or so, as this article explains. So at around 10,000 it is selling 11 copies every 5 days. It’d have to be…
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Some long tail in education thoughts
The Long Tail concept crops up in a few things I am working on, such as the broadcast strategy, and web 2.0 approaches to content, so here are some thoughts on what it means in education (primarily distance and e-learning). New course economics. If the blockbuster is dead (or at least not as significant as it was), then the Fordist model of distance education course production needs revising. There has been talk of a post-Fordist model for a long time, but I think we haven’t really changed the model fundamentally. In a long tail world lots of small population courses might be the way to go, which means the economics…
