I gave the keynote at the Social Media in Higher Education conference on Tuesday. As it was the in the week before the Christmas break, I chose to adapt my social media choices as 70s disco track idea and use festive metaphors.
First of all I emphasised the problems with using metaphors, and how festive metaphors can highlight this – not everyone celebrates Christmas, and not everyone celebrates it in the same way. The metaphor can therefore be excluding or get in the way of the point you are trying to make. I hope there was enough social recognition of the metaphors however for them to be meaningful.
I wanted to explore how metaphors can get us out of entrenched modes of thinking, and how we may have that with regards to Twitter. We keep going to new sites and trying to get them to be like Twitter used to be, but maybe we need to recognise we are entering a new phase of social media and we need new ways to frame our relationship to it.
I used the scenario of getting a research grant and choosing two social media tools to build community and disseminate findings. I asked the attendees to vote, and Twitter was still the clear winner from the choices:
I also created a version of the metaphor generator, to create a social media as festive metaphor generator. Have a play.
My slides are available on Google if you want to explore them. I used DaVinci’s Christmas Pixar filter to create the images.
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