Models for book publishing

If you’re into edtech/open education (and who isn’t?) then your cup runneth over these last couple of weeks with books to read. There are four I’ll highlight (including mine!) and they represent different approaches to writing and publishing, so they make a nice comparison.

First up is Martin Eve’s Open Access and the Humanities. Martin is a great OA champion and this book explores the context and issues surrounding OA for the humanities. It’s published by Cambridge University Press, with the digital version available under CC-BY-SA licence. This represents a fairly traditional model, with publisher paying the author some royalties, although often a bit reduced from the normal rate. (Martin contributes his royalties to Arthritis research by the way). The publisher is taking the punt that it will sell enough copies to make a profit on the investment required for the services in producing the book (copyediting, layout, etc).

My book, The Battle for Open, represents a slightly different approach. It’s published by Ubiquity Press (who we recently linked up with for JIME also, they’re my new publishing BFFs). They operate a ‘gold’ model, where you pay upfront for the services. However, they’re not looking to make a profit on the book then, and as with their journals, these costs are reasonable. Depending on the services you choose, it is around £3-4,000. Now that’s a lot for an individual, but in terms of research projects, it’s the same sort of price as going to a fancy conference overseas, and that type of dissemination is regularly built into budgets. I would argue that publishing an open access book might be a better use of such funds. I’ve heard tales from colleagues who’ve been quoted figures along the lines of £20,000 from big academic publishers to make their book open access. This is taking no risk at all, since that would probably cover the profit on a regular book anyway. This is available CC-BY in PDF, Kindle, epub formats, with the hardcopy available for the reasonable price of £12.99.

Next are two books that come from blogging chums. David Kernohan’s A New Order and Audrey Watters’ The Monsters of Education Technology. Both of these arose from a hackathon exploring self-publishing. David’s is a collection of his blog posts and Audrey’s her keynote talks. The digital versions are freely available under CC licences again (although I’d urge you to buy the digital format of Audrey’s one).

There are a few interesting things about this approach to me. Firstly, it’s a good example of that guerrilla approach to research that I like to bang on about. David and Audrey didn’t need anyone’s permission to publish these books. Secondly, both books are really good, better than many monographs we see published. This is, of course, primarily a function of their ability as writers, but it also demonstrates the value in spending time on smaller outputs. David’s blog is always worth reading, and Audrey’s keynotes are like masterclasses. In her book she says people keep telling her she’s going about keynotes the wrong way, you’re meant to do one and then repeat it (guilty as charged), but she spends ages creating a new one each time. This book demonstrates the value in doing that, as does David’s in keeping a blog where you explore issues that fall outside your daily job.

I like all four of these books (especially mine) for their subject matter, but more so because they demonstrate that different models to book publishing are possible and valid. These different models will meet the needs of different authors, and the good thing is, they’re all appropriate. When I started blogging I was intrigued by the changes that the digital approach made to academic practice. I think we’ve all become a bit jaded to that now, but these four publications demonstrate that it is still an interesting, and ongoing process. Anyway, that’s your Christmas reading list sorted right there.

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