Double book launch online

Tomorrow (Dec 16th) at 3pm UK time I’m doing an online book launch for my Battle For Open book. I’m sharing it with Martin Eve, who will be talking about his Open Access and the Humanities book also. If you’re interested in openness, open access, books, or just want to procrastinate, then please join us, The room will be open from 2pm (we’ll record it too so if you’re reading this after the fact, you can watch the playback).

One thing about going with a small publisher like Ubiquity is that they don’t have the marketing budget of someone like Elsevier. However, having published three books previously I’m not convinced this marketing does much. They generally ask you for ideas about where to send it, and much of the marketing is done by your personal networks. But I confess I don’t know how important all those catalogues, stands at conferences, and glossy flyers distributed via post are in terms of overall sales. I suspect they may help with giving the book a longer life. So, this represents a bit of a test. Ubiquity have some marketing and will get it into library catalogues, so it’s not a pure comparison of self-marketing vs traditional, but it will be interesting to see if it makes much difference in terms of citations (or sales even).

So, doing things like the webinar are part of that. I hope it’s interesting to others and not just self-indulgent. I will talk a bit about the book’s central theme but also about the process of writing this book also. And the relationship with Martin’s book will hopefully throw up some useful points for discussion too. Failing that, we can just sing Christmas carols and have mince pies.

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