People are sticky

Toffee Apples

Do I win the “eeeuuuwww” blog post award? There’s a concept in web design about stickiness, ie content that has people returning or spending longer. So in web design this might be having up to date content, nice design, etc. In light of my previous post about OER (read the comments by the way, some great stuff from Pat Lockley, Jim Groom, Lorna Campbell and Alan Levine in there) I’ve been thinking about why we like blogs and are a bit meh about OER sometimes (some OER is great of course, and many blogs are woeful, but you get my drift).

Stickiness, for want of a better, less punchable phrase, may be the answer. Blogs are generally more personal, social content. People are sticky – we like reading certain people’s take on a subject precisely because it is human. I don’t want the BBC interpretation of a new technology, I want to know what Audrey Watters thinks about it. Two things about stickiness: it’s a continuum, not a binary; you don’t always want or need something to be sticky.

On the first point, people are good at being sticky (I’m already annoying myself with the term, so I can imagine how you feel). Indeed in a world where our jobs may be taken by robots, stickiness may be one of our defining attributes. It’s nebulous, shifting, personal and rooted in thousands of years of culture and millions of years of evolution. But a newspaper, project, organisation or website can be sticky (because it is made up of good contributors). Some things are more sticky than others and to different people, so it’s a hard quality to pin down and provide a template for that is reproducible.

On the second point, you need to determine if stickiness is an attribute that is important. For example, if I’m creating an open textbook, it needs to be great for that course, but it doesn’t really need to be something that people want to come back repeatedly. This may get at the distinction Jim was making in the comments about why he likes people and not resources. So, “how much stickiness do we want?” is now a valid project question.

What if OER was blogging?

Eyeballs

I work a lot in OER, and I do a lot of blogging, and I often blog about OER. But I don’t blog as OER. In this post I’m going to compare two things that are completely different – OER repositories and blogs – and so you can’t make any valid comparisons. But that’s the point of the post really, to see if there is a different way of looking at a topic.

I’ve been looking at the stats for various repositories recently, both OA publishing ones, and OER ones. Thanks to David Kernohan for pointing me at JISC’s IRUS service, which provides a breakdown of publication repositories from UK universities. You need to have a login from a UK university to access it, so I’m not sure how public the data is. But it does provide you with a breakdown across all unis. The figures vary wildly eg the number of deposits per institution range from just six to over 37,000. The average monthly downloads ranges from 0 to 174,000. But in general most institutions have a total number of deposits in the low 1000s, and monthly download figures between 5-20K.

If we look at the UK’s now retired nationwide OER repository, JORUM, the stats are quite strange. They vary wildly by month eg 9K in Feb 2015 and 463K just a few months later in June. They list “views” and “downloads” – my guess would have been that views would always exceed downloads (people tend to look at an item to assess it rather than download I thought). But this shows wide variation also – sometimes views far outstrips downloads (eg Sept 2015 285K vs 80K) but other times the opposite occurs (eg Sept 2014 8K vs 351K). It would be interesting if anyone has theories about this, but that’s not really the point of my post.

I’ve also seen the stats on a few institutional repositories (which I won’t name) – some are impressive with millions of hits and others really don’t get much traffic at all. I was thinking about this in relation to blog stats. This blog has reasonably high traffic, whereas my new blogs have zero visitors. Partly that is a function of having built up enough content in here that others have inked to, so it has some SEO juice. It is also a function of being caught by lots of bots, so the stats are not always reliable. Visitors (which I think is the more reliable figure) over the past year was 214K and visits (probably mainly bots) 3.3 million.

I offer these figures up not as a poorly disguised humble brag (ok, not that poorly disguised), but just because they’re the ones I have. I know plenty of other bloggers who far outstrip these. The point is, they are the type of access figures that are comparable to many big projects and which would be reported happily reported in impact statements. Now, as I said I am deliberately comparing things which are not alike – a blog visit is not the same as an article download.

But the thing it set me thinking about was the figures are in the same sort of league. And blogging is done in spare time, at little or zero cost to the institution. What if we started envisaging projects more in terms of the blog as the core element rather than the dissemination or engagement channel? When a project or an institution is tasked wit building an OER repository, we all know what that looks like, and our default mode is to produce content, build a database, recruit a technical team, etc. But what if we said instead, we’re going to employ four bloggers (say), who will write engaging posts about the topics rather produce academic content? Are those posts better accessed and used than formal OER?

I’m pretty sure someone (Jim Groom? Alan Levine?) has written on this before. And I’m not quite sure I know what I mean by it. But I think there is something in there about rethinking what we mean by OER to be content that is more socially embedded and personal. The impact stats suggest it might be a more successful route if number of eyeballs is our measure.

Dear reader, I blogged it

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A couple of posts coming up about every blogger’s two favourite subjects: themselves and blogs. Since moving to Reclaim Hosting (slogan: We put the host in hosting) I’ve started creating blogs willy nilly. Partly this is because I can, and it’s a fun thing to do on a Saturday afternoon when you live on your own and have no friends when it’s raining. But I think it also reflects that I have a number of discrete interests now that qualify for blogs of their own.

It started when Blipfoto, where I posted my photo a day, began having financial difficulties. I didn’t like the thought of losing that three year catalogue of memories. They seem to have sorted themselves out now (and I recently stopped doing the photo a day thing anyway), but I liked creating a backup that I owned and could control.

Then last year I set myself the goal of seeing a current film every week. I decided to continue that this year, but also set up a blog to record it. I don’t exactly review the films, I go on the basis that people know the plot, but rather I use it to talk about my personal reaction to a film. It’s quite fun, but I’m well aware it’s not that great. Writing about movies is tough beyond “I liked it/I didn’t like it”.

Last week I created (still messing with the themes) a new blog for the upcoming Cardiff Devils ice hockey season. This will be even harder to write about than films I predict. It’s very difficult to write about sport without sinking into a quagmire of cliche, sentimentality and melodrama. Plus I’m not really grounded in hockey knowledge.

So why do it? I don’t really promote these other blogs (allright, this post is doing that I confess, but I don’t tweet them often or seek out traffic). I don’t particularly want anything from them – the sports and movies blogosphere is a crowded place, so you’re not going to make a dent there. It is this very difficulty with writing for these last two blogs in particular that is the point of it really. I think it improves my writing overall to stretch myself beyond the usual topic (I mean, I can write about OER until everyone starts crying). Blogging is how I get to grips with a subject. Making myself write about it, in a public forum (even if no-one beyond Jim Groom actually reads it) forces me to think about ways in which I can frame it, respond to it and analyse it, be that a game, a film or anything.

This is exactly what I did with ed tech blogging at the start. Blogging is a key aspect of how I engage with a topic and come to understand it. That is allied to twitter and other forms of social media also, but blogging is at the centre of it. Some of you will have read that piece in the Guardian about how using social media was not serious academic work . Although the writer is mainly sniffy about twitter and instagram, I imagine they lump blogging in there too. My feeling is the opposite – I can’t imagine being a serious (or otherwise) academic without blogging.

Revisiting my own (blog) past

timecircuits

Here’s a fun thing to try if you’ve been blogging for a while (Warning: may not actually be fun). Get a random date from when you started blogging until present (eg using this random date generator), find the post nearest that date and revisit it. The date I got was 27th October 2010 (remember those crazy days?). Luckily I had a post on that very date: An unbundled publishing business proposal.

In revisiting it I set myself four questions:

1) What, if anything, is still relevant?
2) What has changed?
3) Does this reveal anything more generally about my discipline?
4) What is my personal reaction to it?

Answering questions 1) and 2) first, I was proposing an academic publishing model that allowed self publishing, but with a set of services. Authors paid for peer review and copy-editing, and perhaps most importantly, the prestige of it being ‘approved’ by a publisher. But they could then own the rights and distribute freely. I would suggest this is still relevant, and we haven’t really seen a model this ‘unbundled’ take off. Publishers such as Ubiquity offer a range of services, and they publish the book under a CC license, which is pretty close to the model I was suggesting (except I removed the publishing costs and used external services). Not much has changed really, except I think we have seen a gradual development of such models, and wider acceptance. But the traditional academic publishers still dominate and not owning your own work is still the norm for academics.

In terms of what it reveals about ed tech I think it shows that change happens slowly. There are lots of cultural issues around processes such as publishing and dissemination that are deeply embedded. The point I was trying to make was less about new publishing models but more about how we can rethink traditional academic practices by considering what are the core functions they provide. We publish books because we want to share knowledge, but we use publishers partly to handle the logistics, but also to give legitimacy to the work (it has passed a “is it worthy of publication?” test). Six years on I think we are probably as, if not more, conservative in our approach to publishing in academia.

In terms of my personal reaction, I was pleased it wasn’t too embarrassing (there are lots of such posts in my back catalogue). But I do think I was still a bit enamoured of the whole new shiny digital thing, and it might be a bit more nuanced if I wrote it today. I think I overlooked the value of marketing and the lock big publishers have on many channels. But generally the lack of an emergence of exciting new, viable, publishing models in academia in the six years since I wrote it I found kind of depressing.

Anyway, the revisiting your past posts is the equivalent of those episodes in long running serials that consist of flashbacks. It’s cheap, but sort of fun.

The Open Flip

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I wrote a piece for the Journal of Learning for Development recently, which expanded on an idea in a blog post, called the Open Flip. The basic idea is quite simple really (I’m a simple kinda guy) – it is that under certain conditions, there is an economic argument for shifting costs from purchasing copyrighted goods to producing openly licensed ones. Open Textbooks are an obvious example. This is a bit ‘no shit Sherlock’, but I think it’s worth exploring as a model in its own right. The paper only starts to do this really.

My argument is that most of the digital economic models, theories and ideologies haven’t really transferred across to education very successfully. This is either because the ideas themselves are rather poor (hello disruption) and don’t really transfer anywhere, or because the nature of education is different from a very straightforward consumer model. Education is structured differently, and is characterised by large grant or budget spends. In these circumstances that money can be reallocated, often leading to savings overall, and openly licensed content that can be adapted and used by all. The mythical win-win.

Apart from not being very good, one of my gripes with digital economic models is that are often over-applied, way beyond the context where they might be suitable. So I wanted to set out some conditions as to when the open flip might be applicable. My list of conditions is:

  • There is large scale spending on the purchasing of resources that can be practically refocused through single channels. This does not apply to standard consumer purchases, for instance.
  • The resources are largely digital in nature, or production can be cheap. The main component in the purchase price relates not to the physical aspect but to the intellectual property. For instance, the wide range in prices for academic textbooks is not related to any physical characteristics of their production, which varies only by a small degree.
  • The initial production of the content is a task that can be financed. With open source software and many community driven approaches, it has been found that money is not an effective incentive. These community driven, peer based models are more adequately explained by Benkler’s model.
  • Open licencing offers a particular benefit beyond just cost. While cost savings may be the initial driver, it is the advantages offered by openly licensed material that often sustains a movement. For example, the pedagogic advantages of adapting open textbooks.

With these in mind, the open flip model I propose could have applications beyond education – for example, GM crops. I don’t want to go into the whole GM debate here, but beyond some of the irrational fears (“playing God”) I think a very real concern about GM is that large corporations will own the genetic code for useful crops. An open flip model could spend money on developing certain crops (for example, ones that might better survive extreme weather in developing nations) and release that code openly. Producing the seeds then is relatively cheap. The same is true for certain medicines – increasingly drug companies are reluctant to spend the investment on drugs that actually cure people, since that’s a one-off purchase. Those that help ameliorate chronic conditions represent a better market. The current model puts the research costs onto Big Pharma, who will then recoup those costs through sales. But for some desired drugs different agencies might contribute to the research to produce an openly licensed drug, which is then cheap to produce. And so on. It won’t be applicable everywhere, but for certain problems, the open flip represents an economic model that utilises the advantages of the internet, digital solution and open licences. That’s my argument anyway.

How edtech should react to the next Big Thing

WILD PIKACHU APPEARS!

This week has all been about Pokemon Go. Inevitably there are pieces about Pokemon Go for education. This happens with every technology that makes a popular breakthrough. I’m not going to comment on Pokemon here, I’m sure it’s fun, and it does raise lots of interesting sociological questions about Augmented Reality and physical space intersection. Instead though, after a good discussion on Twitter last night, I thought I’d look for more general principles regarding how educational technologists should react when the same thing happens again in three months time with some new piece of technology. Off the top of my head, here are my thoughts on what to do when the next “Future of learning” innovation arrives.

Pick the narrative battle carefully – a common reaction (well from me anyway) is to be dismissive. MOOCs, learning analytics, augmented reality – none of these are new. But just saying “it’s not new” doesn’t mean it’s not relevant, and can make you look a bit pompous. Sometimes though there are battles around narrative that are worth fighting. I bemoaned this the other day about the manner in which MOOCs are now seen as the first generation of online learning. The narrative here is worth defending not just for accuracy, but because the new narrative has implicit intentions: to establish the tech industry as innovators, not education; to promote commercialisation of education as a result; to control the narrative and therefore direction of development.

Extract what is actually interesting for learning – I feel there is a tendency to focus on surface characteristics, and rush off to replicate those. Instead, take a moment to reflect and think what is actually interesting about this development, and why it has people engaged. Then map that onto what we want to do with education (developing a generic “Aims of education” scoring sheet might be a useful thing here). It may be that, despite some surface similarities, once you do this, there isn’t much that is relevant for education. In which case, be prepared to ignore it.

Recognise the opportunity – while it is often the case that the things that make the headlines are not new (museums have been playing with AR for years), they do represent a breakthrough moment. There is no point decrying this, and saying “it should’ve been me (or this project over here)”. This sudden attention means things you might have wanted to do are now possible. Which brings me on to the next point.

Be experimental – the very worst thing to do is simply ape the commercial solution (hello MOOCs). So, just sticking Pokemon in your library might get some people through the door, but it won’t make them engage, and they’ll probably just leave litter in your nice atrium. Use the attention the new buzz has created to do different things that only universities can do.

I’m sure you will have other factors, but whatever they are, taking this higher level approach to every new technology will allow us to engage meaningfully, ignore hype and develop useful ed tech. I’m off now to capture a Jigglypuff in my garden.

Brexit silver linings

the world through one rose tinted lense

Ok, this is my attempt to get out of the pit with this one, and find some positives. I don’t suggest all of these things will happen, but they might, as a result of the Brexit decision. They largely arise from the fact that it has been a disaster. Within hours the country was in financial and constitutional crisis, there was a Tour de France of backpedalling from Leave campaigners on their promises, it became apparent there was no plan and Britain had become the laughing stock of the world. By lunchtime after the victory the Brexit dream was dead, making it a contender for the shortest lived revolution in history. It now looks as though Johnson will seek a Norway deal. My guess is this will end up costing as much as we currently give and involve free movement of labour. Which pretty much makes the whole thing a monumental waste of time, but from the crisis we’re in now, a monumental waste of time begins to look like a pretty good deal.

So what might be the positives then? Here’s my attempt at happy face:

Closer EU union – rather than emboldening many exit feelings across Europe, I think they will now have a concrete example to look at and be able to say “that was a disaster, maybe this being in Europe thing isn’t so bad”.

The US is saved from Trump – in the US they may have thought there was no way a populist campaign based on lies, and targeting immigrants could be successful. Now they know it can and so can learn how to combat it.

A retreat from racism – there have been reports of an increase in racism as those elements feel emboldened by the result. However, it’s possible that once people actually see it, they will feel repulsed by it and rather than seeing a rise in racism, we are actually witnessing its death rattle. Okay, maybe this one is wishful thinking.

Political engagement of the young – many young people have felt very upset by this result (my own daughter is very despondent), but I think it will be a defining moment for many of them. They have been betrayed by politicians who have blatantly lied and used their futures for their own ambition, so they will need to get engaged themselves.

The last hurrah of newspaper influence – many who voted leave are already feeling tricked by the newspapers that promised a bold new future. In the future, Brexit will become a by-word for being duplicitous with the public and people will be more wary.

Being nice – I have been deeply touched by the nice comments from people around the world, sympathising with us in the UK. As Jo Cox commented we have more in common than that which divides us, and certainly I have felt this. At the same time of course there have been very painful divides and we will need to work hard to repair these. But to be reminded of decent humanity is a good thing.

The end of Europe as a topic – this has been such a divisive, unnecessary campaign that I don’t think anyone will want to go near the subject of Europe as a political topic for a generation. This will hopefully mean the end of Farage, one of the most despicable political figures in the last 50 years.

Now, I know there is quite a lot of wishful thinking in the above, and there is no need to tell me about all the negative issues, I’m very aware of them. But in the spirit of trying to have a group hug, my challenge is to post a positive possible outcome in the comments. We’ve got the rest of the internet to be angry in.

Yours, in despair

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The unthinkable has happened and Britain has voted to leave the EU. The nation stared into the abyss last week and I had hoped that would be enough to make it pull back, but no, it seems that 52% of my fellow Brits decided the abyss looked just fine and plunged in. I feel for my European colleagues who work and live in the UK. They must feel very uncertain about their future now in a country that has shown itself to be so aggressively anti-European.

This is a personal post, I’m not going to dissect the campaigns or implications here. I feel lost. It is not just the decision itself, but what it has revealed about the country I live in. Every aspect of the Leave campaign has illustrated that Britain is now a place where you cannot feel any sense of belonging. It demonstrated that being openly racist was now a viable political tactic for the first time since the 1930s. It was anti-intellectual, as experts were widely dismissed in favour of slogans. It was distinctly Kafkaesque when a rich city banker and aristocrat talk about fighting the elite, when a Prime Minister hopeful proudly boasts “I don’t listen to experts”. It was post-truth, with deliberate lies told repeatedly and no rational argument or model proposed. It was selfish, with most young people wanting to Remain, the over 65s who will the least affected, voted to Leave.

As a liberal, academic who tries to do research gathering evidence with European colleagues, this is pretty much my anti-society. It feels very different to when your side doesn’t win in a general election. I could always understand, even if I didn’t agree with, those choices. But my country has just voted gleefully for hatred and economic ruin. What am I supposed to do with that fact?

There have been many casual nazi references thrown around in this campaign. But the similarities are horrible – right wing demagogues coming to power by blaming the current financial problems on immigrants and employing hate based tactics. No-one in Britain ever gets to ask again “How did Nazi Germany happen?” In The Drowned and the Saved, Auschwitz survivor Primo Levi talks about letters he received from Germans. One of them seeks forgiveness, saying “Hitler appeared suspect to us, but decidedly the lesser of two evils. That all his beautiful words were falsehood and betrayal we did not understand at the beginning.” Levi replies angrily highlighting that Hitler’s intentions were always obvious. This sentiment will be expressed by the people who voted Leave in a few years time when the economy has worsened and things have lurched to the right too far even for them. “How could we have known we were being tricked?” they will cry. Yes, you were tricked, but only because you wanted to be. The facts were there but you chose to deliberately ignore them in favour of indulging self pity and rage. I will find it very difficult to forgive anyone who voted Leave for what they have done to this country and to my daughter’s future.

I know I should feel emboldened to fight on for the things I believe in, but at the moment I need to find personal tactics to get through it. This whole process has brought the full, boiling, rage of Brits to the surface and it’s been like living with YouTube commentators for the past few weeks. It has made me feel quite ill, and so I need to find tactics for dealing with the new reality, as the only thing I have at the moment is curling up in a ball in the corner. I’m taking a social media and news break for a while, I’ll walk my dog and try to tell my daughter that things will be ok.

Waking up on a Brexit morning

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In order to get people to think through complex issues, one technique is to get them to envisage waking up the day after it has happened and imagining their feelings. Bizarrely, inexplicably, insanely, it seems that a British exit from Europe might actually be on the cards, so here is my attempt to imagine how I would feel on the morning of the 24th if that did occur. Note it is not an attempt to make reasoned argument (the Leave campaign seems largely post-rational and immune to any factual arguments anyway), but entirely a personal assessment. I think the emotions I would experience are as follows.

Anxiety – most observers seem agreed there will be a short to long term negative impact on the UK economy, with possibly an extra two years of austerity. After eight years of austerity, the thought of a deeper recession fills me with dread. In terms of universities we have just about accommodated the impact of fees, which has hit part-time study particularly hard. More uncertainty and lack of finance is unlikely to be a good thing. In addition a good deal of research funding comes from Europe, and although promises have been made to compensate for this, I feel the same money has been promised several times over, and in the end university research will be at the back of a long queue. I will also feel anxious about social cohesion – if we do enter a long, deep recession as a result of this national self-immolation, it will be difficult not to resent those who brought it upon us for no real gain.

Shame – I did my PhD as part of a European project and have been engaged with numerous research projects over the years. I collaborate and communicate with European colleagues on a regular basis. These interactions have been socially, culturally and intellectually enriching. I will feel a sense of shame that my country has chosen to abandon the European project.

Isolation – if you’re a large nation (the US, China) you don’t need to be part of a larger group. But generally it helps to be part of a collective social, economic, geographical group. Snubbing our local neighbours will make us more isolated in the world, as a nation. As an individual I feel that the campaign has not been one of project fear, but project anger. I’ve been dismayed by the casual racism, small minded mentality of many in the Leave camp (not all, there are justifiable reasons for being anti-EU). I will now feel trapped on a small island with angry people, grimly clutching their Tesco carrier bags and attempting to make a living by selling Royal Wedding souvenirs to each other. It doesn’t feel like a forward looking, progressive place to be.

Grief – like the end of a marriage there will be a sense of grief following the break-up. I am fully aware of the dubious history of Europe, but I do classify myself as a European. I like being with other Europeans. I appreciate that I am in a privileged position working in a university on joint research projects, so my experience is not the same as everyone else’s. Also I understand that the European Union isn’t devised for my entertainment. But in those European research projects is a microcosm of the grander European Project – people from different countries working on goals of joint interest, with shared values and celebrated differences. Whatever shape our relationships take with Europe following an exit, it will be much more difficult to realise this.

Of course Europe won’t disappear, I can still go on holiday there and attend conferences. But undeniably we will all wake up after a Brexit a lot less European. That is the point of it after all. And that fills me with sadness.

What’s in a name?

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Yesterday I had a bit of a pedant tantrum, when following the announcement about FutureLearn MOOCs offering credit, Leeds Uni tweeted they were the first Russell Group university to offer credit for online courses. They deleted the tweet after I complained because online courses aren’t the same as MOOCs, and of course many universities have been offering online courses for credit for years. I fully appreciate it was the demands of twitter and communications that caused this, there wasn’t anything sinister in their intent, and I apologise if I seemed a bit grumpy about it. But it was the latest example of a move to conflate MOOCs and ‘online courses’ that has a number of negative effects. It’s not just historical pedantry that wants this clarification, there are other issues at stake also. Here are the implications of this confusion:

It’s disrespectful – say you’ve been creating innovative online courses for years. Suddenly all of this work is dismissed because MOOCs represent a year zero for online education, and therefore everything you have done previously cannot be counted.

It’s a landgrab – some of this confusion is accidental (as I believe the case was with the Leeds tweet), but in other cases it is more deliberate. By claiming that MOOCs invented online learning they look to be the inheritors of its future.

It underplays the role of universities – this quote from a piece in the Times Higher captures this I think:

“If we have learned nothing else from the move by universities worldwide to be part of the massive open online course (Mooc) movement, it is that education or research development can easily be shared without the need for time and place dependencies.”

The piece has the title “Moocs prove that universities can and should embrace online learning”. I mean, really? Universities have been embracing online learning for at least 15 years. And yet this view makes it seem that we needed those silicon valley types to make us notice the internet. This adds to the landgrab. Similarly FutureLearn’s Simon Nelson stated “our platform means that they can achieve meaningful qualifications whilst still being able to work”. This rather seems to downplay the 40 year history of the OU which was designed for that very purpose, and once again makes it appear as a MOOC invention.

It limits our options – if MOOCs and online courses are synonymous then MOOCs become the only way of doing online learning. Let’s not limit ourselves again, now that we’re just emerging from the VLE restrictions. You can see some of this in this NYT piece: “After Setbacks, Online Courses Are Rethought”.

This conflation of MOOC and online learning means that MOOC failures become the failure of all online learning, and MOOC future becomes the future of all online learning. It’s more important than that, so we shouldn’t cede the ground to lazy terminology. That’s why I’m pedantic about the use of the term. Or maybe I’m just pedantic.

[UPDATE]:
Lying in bed last night I remembered this post from Seth Godin. It pretty much encapsulates all my concerns above. He declares MOOCs to be the “1st generation of online learning”. Then he invents a solution to the problems of MOOCs, which is a fee based, small cohort course, based around assignments and group work. Now that sounds an awful lot like the type of elearning many universities have been doing for at least a decade, particularly at post-grad level. But that wouldn’t allow him to portray himself as a visionary, so all of that has to be dismissed. MOOCs were year zero, and now he’s making it better. What we do without gurus?

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